The Rules:

Every week I breakdown startup pitches with the added hook that you can invest whether you’re accredited or not (if you don't know what that means, click here).

I base my review on a 3-minute founder pitch and some light diligence.

My scoring system is not a validation of idea, or grading for likelihood of success. It just means, all things being equal at launch — this startup has these boxes checked.

What I look for:

1. Founder — ability to lead, sell into and influence a given market

2. Idea — is it inevitable or solving a BIG problem in a scaleable way

3. TAM — how big is the total addressable market

4. Traction — do they have meaningful early traction

5. Unfair Advantage — do they have a competitive edge

★★★☆☆

Company Overview

MySwimPro is the world’s #1 workout app for swimmers 👉 Watch The Pitch 📺

Key People: Fares Ksebati (Forbes 30 Under 30, 3x Masters National Champ), Adam Oxner & Paige Walters

Traction: There’s more than 100 million fitness swimmers in the world and nearly 2 million of them have already downloaded MySwimPro to swim more than 10 billion meters. With $3M in generated revenue, Apple named this app its “App of the Year”.

Terms & Takeaway

Invest in MySwimPro here 👉 Term Sheet

Security Type: Reg CF

Pre-Money Valuation: $15,000,000

Raised (as of publishing): $360,947

Minimum Investment: $100.00

Here's what I like: MySwimPro has very strong traction in a sport/fitness activity that continues to grow. Apple Watch has changed the game forever and weirdly, swimming is much more difficult than one might think. To effectively swim your way to health actually requires some training and guidance and I’m not sure about you but my ego isn’t going to allow me at 37 years old to be floating around with a swim instructor, lol. BOOM! Enter MySwimPro.

Here's what I don't love: Maintaining app dominance is a tall task, no matter how much great content and gamification you create — my phone is like an app graveyard. And, while I think MySwimPro does it best and its built-in DAU prompts are strong, my concern would be retention. As Apple Fitness expands it’s content offering they will either look to buy MySwimPro or worse, overpower them.

Who should invest and why: If you’re a swimmer or want to be (which for YEARS I've told myself that I do) MySwimPro is a great company to support. There will be competition and while Apple Fitness should be a consideration it could also be an acquisition opportunity as well! They have strong traction and I love a good niche market with a proven leader in the space.

As always, startup investing is super high-risk, anything can happen.

Invest in MySwimPro here 👉 Term Sheet

Questions, DM me 🤳 @kitun.

Disclaimer: It goes without saying, but this information should not be constituted as financial advice, my investing opinions are my own and all diligence is the responsibility of each individual investor.